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GDPR Article:

● Facebook gathers and stores all the personal data of the logged in user, to target the user with ads.

● Facebook stores every information from posts, likes etc. to every click on an advertisement.

● When third party apps are linked through facebook, different third party apps collect different kinds of user data from the facebook account.

● The data collected by the third party can be misused or sold to data research firms.

● The user can choose what kind of his/her personal data can be shared to which app and how.

Implications of GDPR in Your Life

Consumer data exploitation has been on the rise, even in the developing and progressing digital age. To tackle this, in what seems like would take the online and digital world by storm, the European Union (EU) has brought its regulation of GDPR into effect in all its 28 countries, this Friday, 25th May, 2018.

What is GDPR?

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In simple words, GDPR (General Data Protection Regulation) is a law or as the name suggests, a regulation of what data the company collects from the consumer, for which, the company should have a specified purpose and consent by the consumer. Also, GDPR regulates the use of consumer data by the company and also the sharing of that data to its partners.

The GDPR improvises on the 1995 Directive for Data Privacy and Security and gets more consumer-oriented along with a fishhook-through-the-nose for consumer data exploiters.

Being a regulation and not a directive, GDPR cannot be ignored or not complied with. Failing to comply the GDPR would result in a fine of up to €20 million or 4% of the global turnover of the regulation exploiters, whichever is higher.

So, this is serious.

Even though brought into effect only by the European Union, the GDPR will affect everyone who processes the data of any European citizen. Also a recorded and legitimate database should exist, which would prove all the information communicated between the company and the consumer.

How does GDPR affect marketing grounds?

The effect of GDPR on online marketers is expected to be humongous. With only 6% or even lower number of companies being GDPR compliant, there is a huge probability of breakdown of companies which do not reach the GDPR standard of Data Privacy, Data Security and Transparency of data usage of the consumers. Active and voluntary consent of consumer sharing their information may fluctuate the working charts of a huge number of marketers.

GDPR ensures the right of the customer to be informed about what would the obtained data be used for. This would result in the pre-informing of the consumer about data usage by the company.

Consumer consent for cookies and emails greatly affect the working of online and email marketers. Non-consented emailing or contacting the consumer would land the marketer or marketing agency in trouble.

GDPR would ease the marketers data handling problem, since they would have one database for all its consented consumers, which would prevent all the possible mishaps of data handling.

GDPR helps the marketer to know its consumer better and optimise the CRM system, thus helping the company to target its audience with specific and relevant campaigns.

GDPR and India

Present lax laws for consumer data privacy and protection should be undergoing a much needed change. An ‘enforceable’ regulation similar to GDPR, which certain changes customized as per the Indian context of online and digital marketing. Such a regulation would not only keep data privacy and security breaches under check, but also bring about constructive relations between the customer and the company.

Inferred Opinion

Taken in the right sense and spirit, GDPR would prove as a much needed and a revolutionary regulation in terms of online and digital marketing, beneficial to both - the consumer and the marketer.

What is GDPR?

● Regulator of information to the consumer, transparency and governance of consumer data usage.

● Consent of the consumer for the usage and sharing of data, is the prime focus of GDPR.

● Improvised, stricter and more user-oriented version of the 1995 Directive of Data Privacy and Security.

● Imperative fine of up to 1 or 4% of the global turnover of the regulation exploiters, whichever is higher.

● Anyone who would process the data of a European citizen, would need to be GDPR compliant.

How does GDPR affect marketing grounds?

● Less than 6% online marketers being GDPR compliant, chances of breakdown of the number of online marketers is on the rise.

● GDPR being consumer consent centered, would fluctuate the working graphs of a huge number of marketers.

● More power to the customers due to GDPR would make the marketers grow more specific, creative and user-friendly.

● Through GDPR compliance, the marketer can have only a single database of consented consumers. This would help the marketer to avoid data handling mishaps.

● GDPR would help the marketer know its audience, optimize the CRM system and come out with specific and relevant campaigns.

GDPR and India

Present lax laws for consumer data privacy and protection should be undergoing a much needed change. An ‘enforceable’ regulation similar to GDPR, with certain customized changes as per the Indian context of online and digital marketing, would not only keep data privacy and security breaches under check, but also bring about constructive relations between the customer and the company.

Inferred Opinion

Taken in the right sense and spirit, GDPR would prove as a much needed and a revolutionary regulation in terms of online and digital marketing, beneficial to both - the consumer and the marketer.